Trader Joe’s is widely known for their amazing food products and consistently affordable prices. They have slowly also become known for their viral quality beauty products with prices that are competitive to popular beauty favorites. From skincare to haircare, these favorite finds have taken over social media. Whether you’re a beauty lover on a budget or just love discovering hidden gems during your grocery run, Trader Joe’s beauty items prove that great products don’t have to come from the beauty aisle—or cost a fortune. Below is a list of 18 viral Trader Joe’s beauty products and the higher end brands they are commonly compared to. Happy shopping!
Haircare
Leave-In Conditioner $5.99
A moisturizing leave-in conditioner to hydrate, detangle, and protect against heat damage.
Compared to Ouai Leave-In Conditioner $32
Hair Oil $5.99
A hair oil to tame frizz, seal split ends, add shine, and protect against heat damage.
Compared to Ouai Hair Oil $32
Skincare
Ultra Hydrating Gel Moisturizer $8.99
A water-based gel formula packed with skin-soothing ingredients, like aloe leaf juice and green tea, birch leaf, & milk thistle extracts, to give you the most hydration for your face.
Compared to Clinique Moisture Surge $64
Hyaluronic Moisture Boost Serum $8.99
A serum to lock in your skin’s natural moisture, leaving a light, non-greasy protective barrier.
Compared to The Ordinary Hyaluronic Acid Serum $9.90
Night Cream $9.99
A moisturizing night cream with a nourishing formula which includes shea butter, argan oil, and marula oil, along with sodium hyaluronate to draw moisture to the skin.
Compared to CeraVe Skin Renewing Night Cream $21.99
Marula Oil Cream Cleanser $6.99
A gentle, low-lather, cream-based cleanser designed to calmly and effectively wash away makeup, while keeping skin moisturized.
Compared to Drunk Elephant Virgin Marula Luxury Facial Oil $72
Daily Facial Sunscreen $8.99
Formulated for quick absorption, leaving behind a soft and silky matte finish—no greasy residue or white cast in sight. It offers oxybenzone-free, broad-spectrum SPF 40 protection, making it ideal for daily use.
Compared to Supergoop! Unseen Sunscreen $38
Honey Hydration Face Mask $7.99
Made with hydrating Honey extract, skin-brightening niacinamide, and mega-moisturizing ingredients like sea buckthorn, squalane, and ceramides, gentle enough to use both morning and night.
Compared to Farmacy Honey Potion Plus Ceramide Hydration Mask $45
Retinol Night Serum $9.99
A gentler retinol that acts as an exfoliant, removing off dead skin cells as you sleep for a bright complexion.
Compared to Paula’s Choice 1% Retinol Treatment $52
Vanilla Lip Mask $5.99
A hydrating lip mask containing shea butter, coconut oil, and vitamin E for soft, smooth lips.
Compared to Laneige Lip Sleeping Mask $24
Bodycare
Ultra Moisturizing Hand Cream $4.99
A luxuriously thick and rich, paraben-free hand cream made with coconut oil, hemp seed oil, and 20% pure shea butter for maximum hydration.
Compared to L’Occitane Hand Cream $29
Rose Oil Ultra Moisturizing Hand Cream $4.99
A luxuriously rich, highly emollient Hand Cream made with ultra-moisturizing damask rose oil, shea butter, coconut oil, and sunflower seed oil, topped with the sweet, delicate scent of roses.
Compared to L’Occitane Rose Perfumed Hand Cream $29
Aluminum + Baking Soda Free Deodorant $4.99
A clean deodorant made with arrowroot powder and zinc ricinoleate to absorb odors, as well as coconut oil and jojoba esters to keep skin moisturized.
Compared to Native Deodorant $14
Ultra Rich Body Wash Oil $5.99
A nourishing Oil-to-foam Body Wash to cleanse for smooth skin, leaving you with a pretty vanilla orchid scent.
Compared to Sol de Janeiro Delicia Drench Shower Oil $26
Ultra Rich Body Butter $6.99
A deeply hydrating, thick and creamy butter consisting of coconut oil, passion fruit seed oil, hyaluronic acid, Copaiba resin, hibiscus extract and marine algae.
Compared to Sol de Janeiro Delicia Drench Body Butter $48
Cacay Oil Body Butter $6.99
A thick body butter to leave your skin soothed, moisturized, and hydrated with a light and elegant pink dragonfruit and jasmine fragrance.
Compared to Sol De Janeiro Beija Flor Elasti-Cream $48
Coconut Body Butter $5.99
A fast-absorbing thick, smooth, buttery body cream made with skin-soothing ingredients like pure coconut oil, aloe vera, shea butter and vitamin E.
Compared to Sol De Janeiro Brazilian Bum Bum Cream $48
Brazil Nut Body Oil $6.99
Lock in moisture all day long and achieve soft, supple, Salted Caramel and Pistachio Scent-smelling skin post-bath with a drops of Brazil Nut Body Oil.
Compared to Sol de Janeiro Bum Bum Body Oil $52
Trader Joe’s beauty finds prove you don’t need to splurge to get great results. These viral dupes are affordable, effective, and easy to add to your routine. If you’ve tried any of them—or have a favorite TJ’s beauty product—I’d love to hear your thoughts.
